Auralee
Back
ClientAuralee
RoleProduct design, art direction
Year2026
ScopeiOS, art direction
Fashion app2026
A near-black fashion app where type carries the whole collection.
Auralee is quiet luxury, so the app had to whisper. I set the whole thing in near-black with a single neon accent and let editorial typography do the work a photograph usually would. It was a study in how little you can show, trusting a season to land through spacing, weight, and restraint.
Problem
The brand's quiet luxury got lost in a loud, image-heavy app.
Solution
I stripped it back to near-black, one accent, and editorial typography.
Result
The redesign lifted time in app and set the template for later seasons.
From the project
Have something worth making?
I take on a few projects at a time, so each one gets my full attention. Tell me what you have in mind.
