Run-club films and race-day content for a spring drop, made to feel like the miles rather than an ad.
Role
Creator & Editor
Timeline
3 months
Industry
Running / Sportswear
The challenge
Nike needed content that spoke to real runners, from 5am club sessions to race morning, without losing the energy of the product drop.
My approach
I embedded with the run club and shot on the move: cadence-matched edits, split times on screen, and honest race-day moments. Each piece doubled as a product story and a reason to lace up.
views across the drop
engagement vs. benchmark
assets delivered
Automotive / Lifestyle
Challenge
Porsche wanted launch content that felt cinematic on a phone screen, not a cut-down of the TV spot. The footage had to hold attention in the first two seconds.
Solution
I planned each shoot around the drive itself: golden-hour roads, tight tracking shots, and sound-led edits. Every clip shipped in vertical and wide, ready for Reels, Shorts and the feed.
views in launch week
avg. completion rate
films delivered
