Deskhaus840K views
- Client
- Lumé
- Services
- Short-form ContentUGC CampaignsCreative Strategy
- Year
- 2026
My approach
Honest tests, not polished promises
I built the series around real comparisons, putting Lumé side by side with the viral serums people already knew, close-up texture shots, and a two-week glow check. It read like a recommendation from a friend, not an ad.
The challenge
A brightening serum in a sea of the same
Lumé was launching into a brightening category crowded with identical before-and-afters. The formula held up. The hard part was earning trust in a feed that had already heard every claim.
The result
Trial and saves through the launch
The side-by-side format gave viewers a reason to save, share, and buy, turning a skeptical category into Lumé's strongest launch window yet.
1.2M
Views
+48%
Engagement
3.2×
ROAS
