OH HI, I'M ALEX ✦
Brand & graphic design that makes you the one people remember.
I'm a freelance brand and graphic designer. I help founders, creatives, and growing teams show up sharp, clear, and unmistakably themselves.
Stuff I'm good at.
Oh, hey.
I'm a brand and graphic designer who believes the best work starts with a real point of view. For five years I've built visual identities for startups, studios, and solo founders, taking them from 'we need a logo' to a brand they're proud to put on everything. I sweat the small stuff so the whole thing feels intentional.
Projects delivered
Projects I'm proud of.
From brief to brand.
Discover
We dig into your brand, your audience, and your goals. Research, benchmarking, and a lot of good questions up front.
Concept
I explore 2 to 3 creative directions: moodboards, rough type studies, and early colour stories to react to.
Refine
We pick a direction and sharpen it. Revisions, tweaks, and getting every last detail exactly right.
Deliver
Final files, a full brand guide, and a handoff you can actually run with from day one.
Work in the wild.
A mix of brand work, print, and digital pieces pulled from recent projects.
What clients say.
“Alex nailed our identity in the very first round. She gave us something bold enough to stand out on court and sharp enough to hold up everywhere else, and now I can't picture us any other way.”
“Our whole brand finally feels like the trips we sell.”
Alex turned a vague brief into a look that's warm, wander-ready, and completely ours. Bookings have never looked better.
“She got what we're about before we could even explain it.”
From the logo to the packaging, everything feels honest and fresh, exactly like the food we grow. Customers notice it on the shelf.
Want to work together?
Have a project in mind? I'd love to hear about it. Let's make something you're proud to put your name on.