Aura Glow Launch
A launch campaign for a new glow serum, built on one irresistible before-and-after hook and tight creator seeding that turned a cold drop into a sold-out week.
//Category
Beauty
//Purpose
Product Launch
//Timeline
2 weeks
//The Challenge
Launch a brand-new glow serum into a saturated beauty feed and make it feel like the product everyone already wanted, with two weeks and no paid budget.
//My Strategy
Built the whole launch around one irresistible before-and-after hook, seeded early units to a tight circle of skin-focused creators, and timed every post to land in the same 48-hour window so the feed felt flooded.
//The Results
//Views
480K
//Sell-through
Sold out in 6 days
//Creator posts
38
//Follower growth
+2.1K
//Restock waitlist
900+
signups before restock
//Recognition
Brand made it the hero of the next drop
