Slow Travel Series
A social series for a boutique travel brand that traded rushed highlight reels for slow, sensory clips, and had people saving trips they had not even planned yet.
//Category
Travel
//Purpose
Campaign
//Timeline
4 weeks
//The Challenge
Get a small travel brand noticed next to big-budget tourism boards, without stock-looking drone shots or a single sponsored trip to spend on.
//My Strategy
Leaned all the way into slow travel: quiet mornings, local food, unhurried streets, all shot vertical and handheld so it felt like a friend's camera roll instead of an ad. Every post was built around one save-worthy moment.
//The Results
//Views
1.3M
//Saves
46K
the metric that matters for travel
//Shares
12K
//Follower growth
+8.4K
//Bookings
Best month in the brand history
