Lifestyle content series
A seasonal lifestyle series for a home and wellness brand, made to turn one-time viewers into a community that sticks around.
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Bloomly did not want a spike that vanished by Monday. They wanted followers who came back season after season.
I built a seasonal series with one voice and one format, so every post felt like the next episode. People started tuning in on purpose instead of stumbling by.
The series grew the following and the warmth of the community around it, not just the view count.
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Saves
Followers
A six-part launch series for a new hydrating serum, built to earn saves and first orders across TikTok and Reels.
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A run of fast, cozy recipe reels for a meal-kit brand, made to drive sign-ups without feeling like an ad.
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