Skincare launch series
A six-part launch series for a new hydrating serum, built to earn saves and first orders across TikTok and Reels.
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Dewdrop was dropping a new serum into a feed packed with look-alike bottles and big promises. The product delivered. People just had no reason to stop and believe it yet.
I built the series around how people actually use skincare: sleepy morning routines, close-up texture shots, and honest first tries. Every clip felt native to the feed instead of like a commercial.
The series pulled saves and first orders across the launch window and turned casual scrollers into people waiting for the next drop.
Views
Saves
ROAS
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