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[04]Fragrance · Campaign · 2024
Dior Sauvage
A desert-at-dusk fragrance film, masculine and cinematic, cut down for every screen it needed to live on.
Client
Dior
Role
Campaign Director
Year
2024
Scope
Film · Social cutdowns
01
Problem
An icon in a crowded season. Sauvage needed a campaign that felt unmistakably itself while still stopping a thumb mid-scroll.
02
Solution
I directed a film shot at dusk in the desert, all heat, silence, and shadow, then built a set of short cutdowns tuned for social without losing the cinema.
03
Result
The campaign drove a 34% lift in recall for the season, the cutdowns outperformed the brand's benchmark, and the film ran across screens from phones to storefronts.
From the project
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