Hong Kong Nights
A cinematic night-city film that turned Hong Kong after dark into the trip everyone suddenly wanted to book.
Client
Hong Kong Tourism Board
Role
Campaign Director
Year
2026
Scope
Film · Social · Out of home
Problem
The city was famous for its skyline by day and quiet in the traveller's mind by night. Nobody was selling the neon, the harbour, or the hours after midnight.
Solution
I directed a night film that moved from harbour lights to back-alley markets to rooftop bars, cut into a social campaign built to be watched at 1am on a phone.
Result
The film passed 40M views in six weeks, night-time bookings climbed 27%, and "Hong Kong after dark" became the hook the whole board now leads with.
From the project
Ready for your own launch?
Tell me the brand and the moment you want to own. I will direct the campaign that gets you there.
