DJI
An aerial launch film that made a new drone feel less like a spec sheet and more like a reason to fly.
Client
DJI
Role
Launch Director
Year
2025
Scope
Film · Creator seeding · Social
Problem
A category that talks in megapixels and flight minutes. Every rival launch looked the same, and the specs alone were not going to sell the story.
Solution
I directed a launch film that let the drone tell its own story from the air, then seeded the hardware to pilots and creators to shoot the world with it before anyone could buy one.
Result
Pre-orders sold out in the first weekend, creator footage carried the launch across every feed, and the film became the reference other launches now chase.
From the project
Ready for your own launch?
Tell me the brand and the moment you want to own. I will direct the campaign that gets you there.
