← All work
[03]Brand · Launch · 2025
Vertigo
A rooftop club launch that made opening night the one invite the whole city wanted.
Client
Vertigo
Role
Brand & Launch Director
Year
2025
Scope
Brand · Teaser · Social
01
Problem
A new rooftop club in a city that has seen every club before. No name, no mystique, and one shot at an opening night that had to land.
02
Solution
I built the brand around one idea, the view nobody else has, then ran a teaser campaign of unmarked clips and a guestlist you had to earn, with nightlife creators fuelling the whisper.
03
Result
Opening night sold out weeks ahead, the waitlist ran past 8,000, and Vertigo booked out its first three months before the doors even opened.
From the project
Ready for your own launch?
Tell me the brand and the moment you want to own. I will direct the campaign that gets you there.
