How to make a UGC creator portfolio (or media kit)
· Guide · 4 min read
Brands skim this in seconds, on a phone, so here is what belongs in a UGC creator portfolio or media kit, and how to show results in a way that gets you a reply.
Sooner or later a brand asks for your portfolio or your media kit, and if you do not have one ready, you either scramble to throw something together or you lose the deal to a creator who did. A good UGC portfolio is the difference between a brand thinking "maybe" and a brand thinking "let's work." Here is how to build one that gets a reply.
Portfolio or media kit?
For UGC creators the two overlap, so do not overthink it. A media kit leans more on your stats and rates. A portfolio leans more on your actual content. Most creators want a bit of both on one link: who you are, your best work, your numbers, and how to reach you. Build that and you have both covered.
What to include
A short intro that says who you are
Two or three lines: who you are, who you work with, and what you do for them. "I'm Maya, a UGC creator for beauty and wellness brands. I make short-form content that feels native to the feed and drives saves and sales." Skip the life story. A brand decides in seconds, so lead with what you do for them, not how passionate you are.
Your niche, up top
Brands look for creators by niche, so make yours obvious: beauty, food, fitness, tech, lifestyle. If you span two, name both. A clear niche helps the right brands know you are for them in a glance.
Your best content, with the result on it
Pick three to five of your strongest pieces, not everything. Show the actual video, and under each one put a result: views, saves, watch time, click-through, or a paid deliverable for a named brand. The number is the line a brand stops on. Work without a result is just a nice video. Work with a result is proof.
Your stats
A brand wants a quick read on your reach and engagement, so put your key numbers in one place: total views, average engagement rate, follower counts across platforms, videos delivered. Keep it honest and current. A modest number stated plainly beats an inflated one that falls apart.
Brands you have worked with
If you have worked with recognizable brands, show their logos or names. Social proof does a lot of the convincing for you. New and have not worked with a brand yet? Show content you made for products you actually use, and be clear it is a concept. That still shows range.
What you offer
List the content types you make: short-form videos, product reviews, unboxings, GRWM, recipe reels, whatever fits your niche. This tells a brand exactly what they can hire you for. Rates are optional on a public kit, many creators share them only on request.
One easy way to reach you
End with a clear way to get in touch: an email, a contact form, or your socials. Do not make a brand hunt for it. If they are ready to reach out, remove every reason to hesitate.
Work without a result is just a nice video. Work with a result is proof.
How brands actually read it
They skim, on a phone, in a few seconds. So the whole thing has to work fast. Your best piece and your strongest number belong near the top. It has to read cleanly on a phone, since that is usually where your link gets opened. And it should look like you, not the same template everyone else is using.
Common mistakes
Dumping every video you have ever made instead of your best few. Pretty clips with no results. Burying your niche or your contact info. A layout that falls apart on a phone. And letting it go stale, so it still shows content from a year ago.
If the blank page is what is stopping you
Most creators know what to show. The hard part is writing it and building it, whether you are making one in Canva or starting from scratch: the bio, the section copy, the structure. If that is what has you stuck, that is the gap Portfoliofy fills. You answer a few questions about your work, and the copy is drafted for you and placed into a template built for UGC creators, with the sections brands look for already in place. You add your own videos, stats, and brand logos, and publish it on your own link. It reads right on a phone, and you can update it later without rebuilding it. You can try it free for 14 days, no card needed.
You do not need to be a writer or a designer to have a portfolio brands take seriously. You just need your work in the right order, results up front, on a link that is ready the next time a brand asks.